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Accentuate your jewelry collection with this 14K yellow gold diamond cluster ring. Featuring a unique elegant design that will make you stand out. This exquisite gold diamond ring will make an exceptional gift for someone you love. Build around with brilliant round diamonds and baguette brilliant diamonds. A look that will make you stand out. (more…)
This is a beautiful new 14K Gold 6.5cttw Diamond & Ruby Bracelet Jewelry 7″. It is a great gift for yourself or a loved one and makes the perfect addition to any jewelry collection. Style-Link Bracelet .
Gemstone Jewelry . Provide Gemstone Rings, Gemstone Earrings, Gemstone Pendant, Gemstones. Provide Gemstone Rings, Gemstone Earrings, Gemstone Pendant, Gemstones.
Twinkling diamonds swirl along the front of this pretty ring. Jewelry is crafted of lustrous 14-karat yellow gold. Lovely diamond swirl ring is an excellent accessory to dress up your casual ensemble. 16 diamonds have a total diamond weight of 0.35 carat. (more…)
Gemstone Jewelry . Provide Gemstone Rings, Gemstone Earrings, Gemstone Pendant, Gemstones
A grand step for Diamond Jewelry market in the Corporate Gifting Sector
Diamond market further flourishes with its entry in the corporate sector serving itself as an important gifting and promotional tool.
Jewelry has been part of the Indian traditions for centuries. In the past it was treasured as a stone of value and security, but today more than even before the Indian consumer is lining up to buy jewelry that makes a fashion statement or expresses her individuality. Not only the richer class but also the sales were seen to be high in middle class section i.e. we are talking about approximately 300 million middle class consumers.
The rising purchasing power of the Indian consumer at all levels and the boom in the IT and the BPO industries has pushed up people’s desire to spend. India, which has long been the world’s largest consumer of gold, has in the last few years seen the overall jewelry market expand beyond expectations, with changing consumer preferences leading a shift away from heavy gold jewelry to lighter, trendier ornaments. India has tremendously increased it’s sales of diamond jewelry and taught Indians to value design where they once only looked at the intrinsic value of the jewelry.
Diamond no longer is a rich man’s possession, more or less it has turned out to be a fad today to gift diamond studded jewelry. This year itself in the month of February during the Valentine Day one had seen a remarkable upward trend in sales. The valentine day is no longer restricted to only youngsters but now older couples and families enjoy the occasion equally. This was very much evident in the jewelry market this year. Gifting has become an exclusive way of expressing your love and speaks just more than words.
The diamond boom in corporate world recently small, branded diamond Jewelry products are seen exchanged in the corporate gifting industry. Brands are playing a major role in propelling growth in the diamond jewelry industry. Branded products are bolstering consumer confidence with their assurance of quality. Brands cater to vary segments at different price points and new collections of the season are seen with the very coming festival – diwali, giving the customers the power of choice.
Particularly remarkable is the huge boom in the demand for diamond studded jewelry in the corporate segment. Within overall jewelry sales the diamond segment accounts for around 20 – 25% of the total sales in which it obtains 75% of it’s sales from metros. In which around 5-7% of the market sales is seen in corporate gifting. Though constituting in a small manner the corporate market is showing fast growth. It is seen to grow approximately 20% more per year.
The products seen to be most saleable as corporate gifts include small heart shaped diamond pendants, spiritual pendants, colored diamond jewelry, small bud earrings, balis good for casual wear, minakari, kundan and polki work diamond jewelry products etc. Rings are also considered while gifting but they face the problem of size however delicate rings of standard size are also seen to be a part in the corporate gifting product range.
Some of the well known brands ruling diamond market, who have put their foot in corporate gifting are D’damas, Ciemme of C.Mahendra, Adora brand of Concept Jewelry (India) Pvt.Ltd., DTC’s Asmi and Nakshatra to name a few. Festivals play an important role in a person’s life and diamonds have successfully managed to merge itself as a part of their gifting traditions. Diamond pendants and rings at just Rs.999/- & Rs.1999/-. The market demand for diamond jewelry has definitely improved than last year and the growth seems to be fast moving.
So the market definitely seems to be promising.
One has seen that the dominant consumers of diamond jewelry for corporate gifting are the all major pharmaceutical companies and electronic companies. Diamond jewelry products are also used for cross promotions by many travelling agencies, cosmetic manufacturers, clothing industries etc. Even in the banking and service sector this kind of jewelry has worked as an effective promotional tool. Many well known banks present their premium customers with small branded diamond pendants on becoming the proud owner of their gold credit card and such other schemes. Branded diamond product serves to be an ideal gift to the valued customer and being branded it also comes with a touch of trust. The customers are known to preserve such gifts forever.
Diamond Jewelry Gifting
Diamond jewelry as a gift is emerging in the market and not only in the corporate sector but with so many brand ambassadors advertising the brands, it is growing at an individual gifting platform too. The most recent, ‘Swaranjali’ from Adora, to hit the marquee is the signature collection of noted playback singer Lata Mangeshkar, which is said to open a new spectrum in the premium branded jewelry segment in India. Further the retail scenario which is on an upswing in India is said to be supporting the growth of diamond jewelry. There are exclusive jewelry malls opening up in the cities where some of the best brands in the country are deciding to set up shops. Such malls are guaranteed to bring about a revolution in the highly fragmented jewelry industry where the retailers could provide which consumers deserved and desired. This will redefine jewelry-retailing standards, which will encourage Indian consumers, NRIs and foreign tourists to spend more on jewelry thus boosting the Indian industry.
Women Power
Last but not the least the Indian woman’s persona too has changed perceptibly, she is young, urban and independent. The percentage of Indian women who preferred to have a diamond set has grown by more than 300 per cent. It is found by a survey that approximately 15 per cent of Indian women within the upper-economic class own diamond jewelry. Thus the new Indian woman is a reality that no marketer can overlook. Also the diamonds are not just restricted to rings and earring they have now also become a part of a women’s other personal accessories, like diamonds are now studded in watches and bracelets, in their hand bags, clips etc.
One needs innovative ideas to attract and retain customers. Apart from the privilege of choice offered to the consumer, the branded diamond jewelry market has to face competition from the local fragmented jewelry market too and one has to keep it’s step cautiously. A customer today needs to be pampered and it is very essential to know your consumer, as it becomes easier to respond to their needs. Advertising has increased brand consciousness markedly and most importantly, branded and machine-made diamond jewelry has become increasingly more affordable. Diamond jewelry has consumption grown at a blistering 24 % in 2003. India has seen a similar growth pattern in 2004 & 2005 and it will be no different in 2006. The diamond has also stepped into the marriage market, until recently, which was had veritable strong hold of gold jewelry only. Diamond jewelry market is definitely at it’s zenith and has a very promising future ahead as far as corporate and personal gifting is concerned.
Attractive men’s ring features one row of icy diamonds. Jewelry is crafted of shining 14-karat white and yellow gold. Handsome outside border of yellow gold detailing accentuate the sparkle of this diamond ring. Nine round Beat-set diamonds have a total diamond weight of 0.86* carat. (more…)
A DIAMOND IS FOREVER This gorgeous and beautiful Diamond Ring is the most perfect diamond jewelry for celebrating and sharing one of the most special dates in your life with your love one. It is set beautifully in lustrous 14k gold with …
Jewelry is an important ingredient of our life. Here I would like to share my views about various forms and fashions of jewelry. The trends keep changing but always for the better.
Gold costume jewelry is a bit that has fascinated roughly one and all on this globe and the lone object that will in no way slack its rage. Prices of gold jewelry continue bombarding up day by day but have slight consequence on the fascination of buying it. Gold is acknowledged to be purest form of metal and has made an enormous gist in our lives from the time when it was revealed. One of the most practical reasons behind gold being most frequently used in jewelry and stuff is that it does not retort with the human skin whereas supplementary metals do. Purest gold besides with silver and diamonds are collectively used as jewelry. An added excelling attribute of this yellow metal is its capability to figure up as preferred and still being sturdy. This enables the goldsmith to whittle gold into dazzling designs. Karat (K) is the constraint with which the clarity of gold jewelry is patented. 24 K is the purest form of gold. Pure gold is assorted with a number of other metals to make it further hard-wearing. In various cases just a varnish of gold is also used to make artificial jewelry appear comparable to gold jewelry.
Gold jewelry is also well thought-out as fortunate and is very universally used as a gift to the near and dear once. Buying gold though requires a scrupulous learning. So many new designs keep varying the trends and it’s hard to opt from. Keeping limpidness as well as variety into concern, most people buy gold jewelry only from apparent close by stores and reliable sources online.
Another most common ingredient of jewelry is Diamonds. Diamonds are one of the most gorgeous possessions in this globe and can intrigue nearly each person. Diamonds are expensive but still they are bought and sold on an incredible velocity. This can very well verify the connotation of diamond jewelry in our lives. Everyone in particular females has an allure for diamonds and consequently somebody extremely appropriately said that diamonds are women’s top associates. Diamond jewelry lift a sagacity of unexplainable exhilaration and just a peep of a diamond can fetch a smile. Diamonds are well transformed into jewelry by craftsmen and that further amplifies its grandeur by countless folds.
Diamonds are pricey and are not gettable for all segments of society but their appeal is such that they can’t go unnoticed at all. On weddings and alike exceptional junctures, diamonds play a chief component. Gifting of diamond jewelry to someone close to your spirit has been a long lived practice. Diamonds are stunning, high-priced and enduring. Precisely talking diamonds are the hardest probable structure of stone. But who cares what unerringly it is, till the time it augments the attractiveness of your near and dears.
While buying a diamond one have to think about all the sources to make certain that you get the finest designs alongside with cleanness and that too at fairly fewer prices. There are loads of trusted trademark names that deal in diamond jewelry. One must put exceptional importance on factors like shade, mass, lucidity and caret of the diamond you obtain.